As we move towards a digital-first era, enterprises worldwide are prioritizing omnichannel business transformation. E-commerce purchases are expected to contribute to 23% of worldwide retail sales by 2023. To keep up with the changing consumer demands, businesses need to leverage the latest technology to provide seamless customer experiences.
Salesforce Commerce Cloud is a cloud-based e-commerce platform that transforms the way retail organizations interact with their end-users. Available on multiple platforms like mobile, web, store, and social, this SaaS solution enables intelligent, customized shopping experiences for every user. The Commerce Cloud offers distinct product lines for both B2C and B2B retailers. Its full suite of solutions includes inventory, marketing, merchandising, order handling, and customer service management. Adidas, Accenture, Ralph Lauren, Jimmy Choo, Lacoste, and L’Oreal are just a few of the global names that use Salesforce Commerce Cloud to personalize their brand experience for consumers.
Let’s look at some of the features that make it a popular e-commerce platform:
Predictive Intelligence: Einstein is Commerce Cloud’s AI-enabled predictive engine. It boosts brand value through personalized recommendations and provides intelligent predictions from data-driven insights.
Smooth Ordering Process: The Commerce Cloud platform allows you to manage workflows in a single location, and helps avoid issues regarding out-of-stock, overstock, or sell-throughs. Customers can check their order status, cancel, return, or exchange items with just the click of a button.
Mobile-first Capabilities: More than 50% of all online orders are placed on a mobile device. Salesforce Commerce Cloud offers a great user experience on mobiles with features such as one-to-one product recommendations, personalized searches, predictive sorting and filtering, and easy payment options.
Single Platform for Different Geographies: Organizations can manage multiple stores in different countries, currencies, and languages on a single platform with Commerce Cloud. It allows personalized websites for each country, including products that will be popular in that specific geographic location.
Licensing Cost: Since Commerce Cloud follows a shared success model, there is no capex for licensing initially. The price of the license is based on the financial growth of its clients.
Marketing tools: Commerce Cloud allows businesses to share information across multiple channels simultaneously. It also enables customers to view the right assortment of products to influence their buying decision and improve sales. Retailers can set up various campaigns, run promotions for various audiences, improve conversions using A/B testing, and a lot more.
Timely Upgrades: The Commerce Cloud is a SaaS platform and allows the Salesforce developer team to roll out and implement upgrades consistently, without disrupting the front-end operations of retailers.
Scalability: Promotions and end-of-season sales are no longer a hassle when adopting Commerce Cloud. As a SaaS product, it can scale up and down according to retailer demand, with minimal intervention from the support team.
Salesforce Commerce Cloud can power unified customer experiences for businesses of all sizes. Kasmo offers full system integration of Salesforce Commerce Cloud and an end-to-end roadmap for your business. We can help you choose the right package that perfectly fits your business needs. Talk to our expert today.
