Introduction According to a survey conducted by Salesforce, 85% of manufacturers acknowledge that optimizing daily operations is crucial to gain
Introduction Businesses constantly seek new ways to improve customer engagement, boost retention, and increase revenue. One of the most powerful
What is Opportunity-Based Marketing (OBM) and How Does it Affect B2B Demand Generation? B2B businesses often need to refigure and
What is Digital Labor? A Brief Overview Digital labor refers to a range of technologies that augment and, in some
Challenges Sales Teams Face While Turning Prospects into Clients B2B sales teams are constantly struggling to achieve their goals and
Introduction According to a recent survey conducted by Salesforce, 73% of customers expect companies to understand their unique needs and
Businesses across all sectors face increasing pressure to enhance operational efficiency, improve customer experiences, and drive sustainable growth. To combat
Introduction With businesses beginning to adopt new technological advancements to improve efficiency, reduce cost, and deliver outstanding customer experiences, Artificial
Tired of solving multiple challenges of customer care? Kasmo understands that B2B customer experience is multi-layered, involving intricate relationships, large
B2B sales prospecting is the process of finding potential customers or leads that have a potential to become opportunities. This
