Introduction
Every industry, whether it is the financial or pharmaceutical industry, needs strong marketing strategies that can optimize customer engagement and help businesses achieve their goals. Having a robust marketing cloud engagement platform can create a cohesive journey for your customers.
Marketing cloud engagement empowers businesses to leverage data-driven insights, automate manual tasks, and create successful customer engagements. To improve the capabilities of this platform, leverage Salesforce Einstein.
Implementing Salesforce Einstein will help organizations optimize their marketing strategies and create a seamless customer journey that resonates. Using Einstein gives businesses the power to understand customer behavior and detect patterns, helping to create tailored marketing strategies.
What is Marketing Cloud Engagement?
Marketing Cloud Engagement is a leading platform created by Salesforce for creating personalized 1:1 customer journeys. It empowers businesses to develop a unified view of their customers by integrating data from multiple sources.
With this platform, you can strategically plan and optimize customer journeys. It also helps you to create strategies while staying aligned with business objectives. Now you can deliver tailored content across all channels and devices. This platform also ensures that your messages reach customers swiftly without any delay, improving engagement.
Additionally, Marketing Cloud Engagement allows you to measure how well your customers are interacting with campaigns and advertisements. This provides valuable insights to refine your strategy in near real-time. By continuously optimizing your approach, you can enhance customer experiences and achieve better results for your business.
Why Businesses Should Use Einstein for Marketing Cloud Engagement?
The many features of Einstein help organizations understand customer behaviors and draw patterns to create personalized journeys. Einstein for marketing cloud engagement leverages Salesforce AI to automate tasks and draw insights from marketing activities. With these insights, you can easily understand what steps you need to take to target your audience and prevent customer churn.
Salesforce Marketing Cloud Engagement unifies your messaging across channels—email, mobile, and advertising—ensuring every interaction is relevant and impactful. With this platform you can draw AI-driven insights to create targeted campaigns, enhancing customer engagement.
The platform also has tools for email marketing, which help you craft personalized messages that resonate with your customers. Its mobile marketing capabilities also help you keep in contact with your customers through SMS and push notifications. Use the Journey Builder feature to automate personalized customer journeys that foster brand loyalty.
Now you can also tap easily into cross-CRM engagement to create a seamless experience across your organization. You can also optimize your campaigns with built-in analytics, that help you make data-driven decisions, maximizing performance.
Here are some more reasons why businesses should implement Einstein for Salesforce marketing cloud engagement:
Understand When to Engage with Customers
Implementing Einstein in marketing cloud engagement provides you the insights on how your marketing strategies are working. As Salesforce’s AI automates major marketing messages, businesses can decide on the time they want to automate the messages so that they reach customers, and engage with them.
Einstein helps businesses understand if they are overwhelming their customers with too many emails and messages. By creating catchy subject lines for email marketing or sending promotional offers to customers at a steady rate, Einstein prevents businesses from losing customers.
Utilize the Einstein Send Time Optimization (STO) feature which will help you determine the ideal time to send messages to your consumers. With Einstein Engagement Frequency, you can start evaluating your contacts and send notifications and emails accordingly. With the correct number of notifications and emails, you can avoid the chance of missing out on opportunities to inform the customer about your products or services.
Optimize Your Customer Experience Seamlessly
Einstein empowers businesses to deliver hyper-personalized customer experiences at large. Analyzing vast amounts of data, enables you to create tailored content and offers that resonate with individual customers. This level of personalization enhances customer satisfaction and drives higher engagement and conversion rates.
Let’s take for example: A tech company that wants to enhance the capabilities of the Salesforce marketing cloud engagement platform with Einstein. By analyzing customer purchase history, browsing behavior, and interaction data, it can recommend products that are most relevant to everyone. If a customer frequently purchases software solutions, Einstein will suggest complementary products like training courses or premium support packages that will enhance the customer experience.
Predict the Future Demands Easily
Salesforce Einstein enhances the capability of your marketing cloud engagement platform by providing insights on future demands based on company data. This predictive feature allows you to experiment with campaigns or advertisements, by keeping the risks minimal. This helps your marketing team think out-of-box and create innovative solutions for complex marketing challenges.
The Engagement Scoring feature of Einstein allows you to segregate audiences based on the business needs, including how these customers are likely to engage with new experimentation on products or offers in a positive way. Using Einstein for Salesforce marketing cloud engagement facilitates businesses to venture new methods of reaching out to customers that may help them increase revenue and increase ROI.
Enhance Your Analytics
Nobody likes to look at lengthy excel sheets with hundreds of data. Sifting huge amounts of data is both time-consuming and resource intensive. This can be easily solved by leveraging Einstein for marketing cloud engagement. It provides easy and detailed analytics without overwhelming your team. Einstein reduces time and relieves your employees from spending too much time sifting through data that can be used to draw analysis on customer behavior or the team’s performance.
Automate Routine Tasks
The key benefit that you can achieve by implementing Einstein for marketing cloud engagement platform is automating routine tasks. Now write exceptional subject lines and create unique customer journeys by automatically selecting assets that free up valuable time for your employees.
Using the Content Selection feature of Einstein, you can allow Einstein to do routine or weekly tasks. For example, company A is a coffee chain that needs to update its new product and offers throughout its branches. By leveraging this feature of Einstein, the marketing team can easily create an asset class that will consist of product pictures and offers. Marketers then need to select the start date and end date till which this offer or product will be valid. In this way, company A can identify the highest-performing offers or products easily.
With the Einstein Copy Insight Feature, you can analyze email subject lines text that helps you to discover new language insights. Let’s say, you have been observing that some of your emails are bouncing and they have a low open rate. With this feature you can analyze the subject lines and create future subject email lines that attract the attention of consumers, improving your open rate and click-through rate.
Wondering how you can personalize each of your emails for every customer? The Einstein Content Selection feature solves this challenge easily. You can use this feature to send personalized content to every customer. The process is simple. Supply the required content assets to Einstein, which will be then chosen by Einstein according to customer profile and segments.
How Businesses Can Get the Most Out of Implementing Einstein in Marketing Cloud Engagement?
- Configure Settings: Set up essential configurations in your Marketing Cloud account.
- Import Asset Catalog: Upload an asset catalog file containing metadata.
- Use Einstein API: Utilize the Einstein Content Selection API for seamless integration.
- Import Assets: Import assets directly from Content Builder or your desktop.
- Automate Updates: Set the API to automatically import new assets from your website or product catalog.
- Add Content Block: Incorporate the Einstein Content Block feature in your email campaigns to create optimized asset selection.
- Enhance Customization: Add customer profile information to personalize email content.
- Implement Business Rules: Establish content selection and business rules that align with marketing goals.
- Track Engagement: Monitor subscriber interactions to analyze which assets drive clicks.
- Optimize Assets: Use real-time analysis to prioritize high-performing assets in future campaigns.
Why Choose Kasmo for Implementing Einstein in Marketing Cloud Engagement?
At Kasmo, we are committed to transforming your marketing strategy by enhancing customer experiences and accelerating value creation through innovative solutions. As a Salesforce Crest Partner with over 70 certified experts and more than 160 Salesforce certifications, we possess deep industry expertise that enables us to navigate complex marketing challenges effectively.
Our approach combines industry-driven innovation with data-driven insights, ensuring that your engagement strategies are practical and measurable, driving tangible results for your business.
Our tailored implementation process focuses on aligning your marketing initiatives with your organizational goals, leveraging proven methodologies to seamlessly integrate Einstein into your Marketing Cloud Engagement platform. We provide ongoing support and maintenance to keep your solutions agile and effective, while our strategic partnership facilitates global rollouts and the use of reusable assets and accelerators.
By choosing Kasmo, you gain a dedicated partner focused on delivering innovation and measurable outcomes that elevate your customer engagement and overall business performance.
