Company Overview
INKA Entworks, established in 2000 and based in Seoul, South Korea, specializes in content and mobile app security. Renowned for its pioneering work in DRM (Digital Rights Management) interoperability, the company offers advanced security solutions to safeguard digital assets against evolving threats. INKA Entworks serves a global clientele, with additional office in Mumbai.
The company holds ISO certifications (27001, 27017, and 27018), underscoring its dedication to information security. INKA Entworks’ offerings include SaaS based End-to-End Content Security Workflow (Pallycon), mobile app security SaaS solution(Appsealing), and real-time threat analytics, catering to a diverse range of clients from indie studios to large enterprises.
Business Challenges
INKA was initially using Freshworks for their sales and B2B marketing processes. However, due to some limitations, the client wanted to shift to Salesforce sales cloud to streamline their sales engagement and PARDOT (now acquired by Salesforce, called Marketing Cloud Account Engagement) to improve their marketing processes.
Kasmo’s Salesforce Solutions
The limitations which the client faced were easily solved by Salesforce sales cloud and Pardot. Here’s how:
- Sales Engagement: This console helped the client improve the productivity of their sales reps and streamline their sales process. This console allowed their sales professionals to create unique journeys of their own. These journeys helped them to automate emails and follow-up with their clients. With pop-up notifications on their dashboards, this software prompted the sales reps to follow through the entire customer journey without any missed opportunity.
- Enhanced Productivity: This automated sales process helped the sales reps improve their productivity, as they were spending less time on manual tasks, and focusing more on acquiring new clients.
- Event Automation: With Salesforce sales cloud, Pardot and sales engagement console, the sales reps could send automatic pre-event and post-event notification, enhancing customer engagement.
- Streamlined Sales Process: Salesforce sales cloud and Pardot also helped the client to streamline their sales process. The entire process of prospects to opportunity was recorded and consolidated on a single platform.
- Integration with Clearbit and Recotap: Clearbit automates data entry and Recotap provides account-based marketing software which allows the sales reps to book meetings with high value accounts. INKA was using these lead enhancement tools, and the leads generated were segmented and fragmented. To unify the leads in a single platform, our experts at Kasmo integrated both Clearbit and Recotap to gather all the leads in the Salesforce ecosystem.
- Apollo Integration: Apollo was used by the pre-sales team of INKA to generate outbound leads. To track any prospective leads, Kasmo integrated Apollo with Salesforce to consolidate all account details in Salesforce.
- G-suite Integration: With G-suite integration, Kasmo integrated all emails, meetings and events in Salesforce.
- Reports and Dashboards: With Salesforce sales cloud our experts at Kasmo helped INKA get automatic reports and dashboards, in multi-language.
- Customized Quotations: INKA had complicated quotation templates, which our experts leveraged Salesforce and simplified the quotes. All the quotations could now be generated automatically for both the sales and marketing teams.
- Customized Waterfall Pricing: Our Salesforce experts at Kasmo custom-built their entire waterfall pricing, which facilitated multi-currency.
Results Achieved
Our experts at Kasmo helped INKA shift to Salesforce and integrate their sales and marketing team in the same ecosystem. Let’s have a look at the benefits which the client received after shifting to Salesforce:
