Company Overview:
Our client – VerGo Pharmaceuticals, is a leading pharmaceutical manufacturer, providing innovative drug development services to the global pharma industry. Their solutions covered every phase of the drug development process, including API process development, pre-formulation, formulation development, analytical development, ICH stability studies, cGMP manufacturing, clinical trial supplies, impurity synthesis and characterization, and Bioequivalence/Bioavailability (BA/BE) studies.
Business Challenges:
Our client faced challenges in:
Let’s look at the challenges faced by our client in-detail:
Lead Capture and Conversion
Our client was struggling to capture leads and have an overview of the lead generation process. They wanted a way to find potential clients and create targeted marketing strategies that can assist in collecting leads more effectively. Our client also emphasized improving lead quality and conversion rates to prevent loss of potential valuable opportunities.
Establishing a Steady Workflow
The client wanted to establish a steady workflow for their drug development process. They were facing challenges in this area due to their fragmented processes which were not standardized across their organization. They required an integrated project management with proper planning tools and methodologies which can greatly reduce the complexity of operations. Additionally, our client wanted to establish consistency and identify problems beforehand.
Revenue Generation
VerGo Pharma was facing challenges while navigating through a maze of pricing strategies, reimbursement policies, and market access. This created a barrier to their revenue flow. They wanted to implement an effective revenue generation strategy that can refine the revenue generation process.
Contract Management
Keeping up with a multitude of clients and their contracts can be a cumbersome process. Vergo Pharma had a high-stakes nature of contracts which they need to keep track of. They wanted an overview of their customers – if they fulfilled all contractual requirements. Additionally, they needed a holistic contract management system that can keep track and review the contracts effortlessly.
Kasmo’s Solution
Our experts at Kasmo understood these challenges and implemented Salesforce sales cloud to streamline their overall sales process and implement an effective project management, which would help this pharmaceutical manufacturer to streamline their workflows seamlessly. These were some key solutions which our experts provided:
Streamlined Lead Generation
Kasmo created a lead generation form that could capture the basic details of their leads, such as name, email id, phone number, address, etc. When any prospect clicks on the website, this lead generation form is automatically generated. When the potential prospect fills all the details, this lead generation form captures this information and creates a customer profile. With the help of this customer profile, our client could fill in additional details that would help them to track the prospect’s journey from the beginning to closing the account.
Automatic Conversion of Multi- Currencies
Kasmo leveraged Salesforce sales cloud to create an innovative solution for the client. Our experts introduced multi-currency and facilitated the solution in such a manner that allowed the employees in the organization to change the value of currencies, according to market value. This helped our client to stay ahead with the change in the global currency value.
Automatic Quotation Generation
In the global pharma industry, it is essential that pharmaceutical manufacturers generate accurate quotes. Kasmo had created a solution for the client that facilitated automatic quotation generation within the Salesforce Sales Cloud. This solution enabled accurate quotations to be prepared within a very short time; since all the necessary information was obtained from within the system. It enabled the sales process to be faster and reduced the chance of making mistakes, ensuring all quotations are up to date in terms of pricing and terms.
Automatic Contract Management
Efficiency in contract management is crucial to compliance and operational smoothness. Kasmo created an automatic contract management solution for this pharma manufacturing company that enhanced the complete lifecycle of a contract — right from generation and approval to renewal and tracking. This allowed our client to maintain a full and complete record of their business.
Project Management
Kasmo customized Salesforce for our client to streamline the workflow. This solution was tailored to facilitate their intricate drug development process. It also helped our client optimize their productivity and provided them with a detailed insight into all elements of their manufacturing process.
Results Achieved
Here are some of the key results achieved by VerGo Pharma after Kasmo tailored Salesforce Sales Cloud for their manufacturing process:
Salesforce Outlook Integration
Kasmo integrated Outlook with Salesforce Sales Cloud for the client. The email, calendar events and contacts in Outlook were synced, which helped the sales reps to access all their customer data in a single platform — ensuring teams are organized and responsive and streamlining their sales process.
Single Dashboard with Unique Log in Credentials
Kasmo created a dashboard which helped the client to have an overview of their performance. This was ideal to understand the performance metrics of their company and projects. With the help of real time graphs and pie charts it promoted a transparent work environment based on their data.
