Introduction
Consumer goods manufacturing companies are the backbone for the immense success the consumer products industry is presently enjoying. If these manufacturing companies do not have streamlined operations in place, they will be unable to satisfy customer needs and increase customer churn. To maintain brand reputation, these manufacturing companies need to utilize their data, AI and other advanced technologies.
So, how can these consumer goods manufacturing companies maintain their operations’ efficiency and boost customer loyalty?
With Salesforce Consumer Goods Cloud.
How Can Consumer Goods Manufacturing Companies Maximize Customer Satisfaction and Increase Revenue?
Consumer goods manufacturing companies need to have a good inventory management in place to stay at par with the changing consumer demands. Salesforce Consumer Goods Cloud is an AI-powered CRM platform designed to help consumer goods companies drive profitable growth by integrating planning and execution across teams.
It enables businesses to unify B2B and B2C data, optimize trade promotions, improve retail execution, and enhance customer service. Key features include AI-driven insights, real-time reporting, visit planning, and trade planning calendars. The platform accelerates sales, customer satisfaction, and revenue growth through integrated tools for account management, forecasting, and service.
Having all the insights at hand helps the owners of consumer goods manufacturing companies to make data-driven decisions on how they can market and advertise their products. According to research by McKinsey, with data-driven marketing, consumer goods companies can deliver 3 to 5% growth in net sales and improve their efficiency by 10 to 20%.
With Salesforce CG Cloud, consumer goods manufacturing companies can get a 360-degree view of their customers which helps them decide on marketing strategies that are tailored to attract and capture the attention of their customers. But many consumer goods companies to date are unable to lead campaigns strictly on their customer data.
There will be several challenges that you may face while you are trying to draw ideas on how you can retain customers and reduce churn. These steps will help you get started:
- Build an AI-Powered Consumer-Intelligence Engine: Develop a dynamic system that can seamlessly process large volumes of data and identify and predict consumer demand patterns.
- Leverage Advanced Analytics and Marketing Technologies: Use these tools to generate actionable insights and recommend marketing strategies that have the potential to drive growth.
- Conduct Weekly Tests and Integrate Insights: Regularly test marketing strategies and feed the insights back into your system to improve decision-making.
- Enable Agile Decision-Making: Use real-time insights to make quick adjustments to brand plans, budget allocation, major campaigns, and ongoing marketing activities.
Building Loyalty with Customers Is Not an Easy Task
To drive long-term growth and profitability, consumer goods manufacturing companies must focus on building deep, lasting connections with their customers. It might seem difficult at first, but here’s what you can do:
Personalize Every Interaction
Inclusivity and personalization are two important keys if you want your customers to remain loyal to you. Personalizing every touchpoint—from marketing messages to shopping experiences and loyalty programs, may just be the trick of enhancing your customer engagement.
Leverage AI for Real-Time Personalization
Business leaders from every industry are investing in AI and Gen AI. The consumer products industry is not far behind in this race. Leveraging the power of AI to automate segmentation will optimize marketing engagement, increasing the chances of a high number of customers being attracted to your brand.
With generative AI, you can create personalized content quickly, whether it be crafting tailored subject lines, social media posts, or compelling visuals. These have a high chance of resonating with individual consumers.
Enhance Customer Service with AI
AI can also transform customer service by equipping customer service agents with real-time insights to provide faster, more effective support. Whether addressing questions, resolving issues, or engaging on social media, AI empowers teams to deliver superior service at scale.
Create Memorable, One-on-One Experiences
By shifting from a mass-market approach to a more personalized marketing approach, consumer goods manufacturing companies can build stronger customer loyalty. Consumers will feel more connected to the brand, leading to repeat purchases and strong customer relationships.
Transforming Granular Customer Data into Actionable Insights
Previously consumer goods manufacturing companies relied on a broad demographic segment to strategize for their brand’s marketing campaigns. However, with increasing market competition, marketers can access vast amounts of highly granular consumer data. These data are not structured and cannot be accessed easily for deriving actionable insights.
But with Salesforce Consumer Goods Cloud, this challenge can be easily navigated. With CG Cloud, consumer goods manufacturing companies can convert a sea of data into targeted, actionable insights. This Cloud uses advanced analytics to identify specific consumer behaviors and preferences. Marketers can now target more precisely, understanding not only who their consumers are, but also where they are in their purchasing journey.
This precision allows for a smart search approach that tailor marketing efforts to distinct, actionable audiences. By identifying niche segments, consumer goods manufacturing companies can unlock new areas to create personalized marketing initiatives and generate revenue. With this cloud, marketers and business owners can also remain aligned with consumers at every stage of their lifecycle.
The best part about Salesforce Consumer Goods Cloud – it is comprised of five unique solutions which can be used by different industries or companies according to business needs. These unique solutions are:
By transforming granular data into actionable insights, CPG brands can move beyond broad targeting strategies, creating more precise and impactful connections with the right consumers, at the right time.
Increasing the Number of Self-Service Customer Portals and Digital Transactions
Consumer goods manufacturing companies are frequently turning to digital solutions to enhance their operations and improve customer engagement. This shift is driven by the need to reduce costs, streamline processes, and improve the overall customer experience.
By introducing customer self-service portals, consumer goods companies are empowering their customers to solve their own challenges. This makes consumers more invested in the brand, as they shall be diving into public forums, interacting with AI-powered chatbot solutions and company resources like blogs and articles. By leveraging Salesforce’s Agentforce, companies can take one step forward towards involving customers to interact more with their brands through AI Agents.
Leveraging digital platforms helps consumer goods manufacturing companies to drive efficiency, foster deeper connections, and deliver a seamless, self-service experience to customers. By increasing the number of self-service portals and digital transactions, these companies can create more personalized, data-driven interactions, reduce operational costs, and drive profitable growth.
How Kasmo Can Help You Integrate the Salesforce Consumer Goods Cloud in Your Existing Business Structure
Kasmo can help you seamlessly integrate the Salesforce Consumer Goods Cloud into your existing business structure by leveraging our extensive expertise in Salesforce solutions. Our experts will work with you to understand your business needs and develop a tailored strategy for integration, ensuring it aligns with your existing processes and goals.
Our team of certified Salesforce experts will provide comprehensive consulting services, offering insights and recommendations to optimize your Salesforce implementation. Additionally, Kasmo will create a detailed roadmap for the integration, outlining the necessary steps, timelines, and resources required for a successful implementation.
With Kasmo’s industry-specific proficiency, we will handle the technical aspects of the integration, ensuring a smooth transition and minimal disruption to your operations. Our experts will also help you streamline your business processes, leveraging Salesforce Consumer Goods Cloud to enhance efficiency, improve customer engagement, and drive sales growth.
Post-implementation, Kasmo also offers ongoing support and maintenance to ensure your Salesforce system continues to meet your evolving business needs. By partnering with Kasmo, you can expect seamless integration, enabling you to manage customer accounts, optimize sales processes, and deliver personalized customer experiences effectively.
