In the era of digital transformation, the adage “information is power” rings more true than ever. However, as businesses continue
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In the era of digital transformation, data is the primary driver of any business. At Kasmo, we understand that the
In the realm of data analytics, two terms often surface: data lakes and data warehouses. While both are used to
Introduction In an era of customer-centric business models, understanding your customers at a granular level is not just an option—it’s
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Salesforce Marketing Cloud is a cloud-based marketing platform that offers comprehensive solutions for customer journeys across email, websites, apps, and
Owing to the trend of remote teams and limited budgets, all while still expected to achieve the same outcomes, tech
