About the Client
Our client is one of the trusted and leading names in the Authentication Solution Provider of Holograms and Holographic products in India. As a leader and pioneer in the Hologram Industry, Our client is scaling at a rapid pace and needed to meet the marketing and sales demands.
The Challenge
With such growth and demands came several challenges in the existing process such as:
- Business process gaps between Marketing, Sales, and backend operations.
- Disparate systems for Sales & Marketing and marketing tool was not used to combine different sources of lead generation.
- Inefficient process to track every lead generated by the marketing team.
- Lack of visibility across Sales & Marketing channels
- Lack of insight into the performance of the sales and marketing reps
The Solution
- Implement Marketing Cloud Account Engagement (Pardot) to address their marketing needs.
- Capture leads from different lead generation sources such as Facebook, LinkedIn, Google Ads, Sales Navigator, Lusha and others.
- Track visitor and prospect activity across website for better engagement with prospects.
- Integrate with the existing Sales Cloud platform and ensured a smooth flow of leads from Marketing to Sales.
- Support marketing efforts by providing a 360-degree view of lead flow from Marketing to Sales to process leads quickly.
Benefits
- 30% Increase in opportunities due to real time alerts
- 60% Outstanding Survey Feedback
- 90% Reduction in manual process
- 33% Increase in prospect engagement
Results
- 50+ Product wise campaigns Launched
- 40% Open Rate
- 200K+ Actively Engaged HCPs
- 8+ Brands/Products
- Avg. 3000+ Emails being delivered per month
- Automated Monitoring Dashboard for Performing platform health check Single page view of key Journeys
